Privacy Policy

Privacy Policy

Effective Date: May 29, 2025

Aillure (operated by Alwise Studio) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you use our AI-powered makeup and skincare recommendation platform.

1. Information We Collect

We may collect the following types of information:

• User Photos and Images:

  • Photos uploaded for skin tone analysis
  • Selfies for makeup try-on features
  • Product photos for comparison
  • Profile pictures (if provided)

• Biometric Features:

  • Skin tone measurements and analysis
  • Facial feature mapping
  • Skin condition assessment
  • Age-related characteristics
  • Skin texture analysis

• Device Information:

  • IP address
  • Browser type and version
  • Device model and manufacturer
  • Operating system version
  • Screen resolution
  • Mobile carrier information
  • Unique device identifiers
  • App version

• Usage Data:

  • Pages visited and time spent
  • Features used
  • Search queries
  • Product interactions
  • Click patterns
  • Session duration
  • Error logs
  • Performance metrics

• Personal Information:

  • Google account information (if connected)
    • Name
    • Email address
    • Profile picture

2. How We Use Your Information

We use your data to:

• Generate personalized skincare and makeup recommendations based on your skin profile
• Provide virtual makeup try-on experiences
• Improve our AI algorithms and machine learning models
• Enhance user experience and interface design
• Respond to customer inquiries and provide support
• Send product recommendations and updates (with consent)
• Analyze usage patterns to improve our services
• Detect and prevent fraud or abuse
• Comply with legal obligations
• Conduct research and development
• Process payments and transactions
• Send marketing communications (with consent)

3. Face and Skin Tone Data

Facial data and skin tone detection are processed with the following considerations:

• Client-side Processing: Where possible, we process facial data directly on your device
• Server Processing: When necessary, data is:
  • Encrypted during transmission
  • Stored temporarily for processing
  • Automatically deleted after processing
  • Never shared with third parties without consent
• Data Retention:
  • Processed data is retained only with explicit user consent
  • Users can request deletion at any time
  • Historical data is automatically purged after 12 months of inactivity

4. Cookies and Tracking Technologies

We use various types of cookies and tracking technologies:

• Essential Cookies:

  • Session management
  • Security features
  • Basic functionality

• Analytics Cookies:

  • User behavior tracking
  • Performance monitoring
  • Error tracking
  • Usage statistics

• Preference Cookies:

  • Language settings
  • Theme preferences
  • Product preferences
  • Display settings

• Marketing Cookies:

  • Ad performance tracking
  • Campaign effectiveness
  • User engagement metrics

You can manage cookie preferences through:

• Browser settings
• Our cookie consent banner
• Account preferences (if logged in)

5. Sharing and Disclosure

We do not sell your personal data. We may share data with:

• Service Providers:

  • Cloud hosting services
  • Payment processors
  • Analytics providers
  • Customer support platforms
  • Email service providers

• Business Partners:

  • Makeup brands
  • Skincare companies
  • Product manufacturers (Only with your explicit consent)

• Legal Requirements:

  • Law enforcement agencies
  • Regulatory bodies
  • Court orders
  • Legal proceedings

6. Your Rights

Depending on your location, you have the right to:

• Access your personal data
• Correct inaccurate data
• Request data deletion
• Restrict data processing
• Data portability
• Object to processing
• Withdraw consent
• Lodge complaints with supervisory authorities

Contact us at support@alwisestudio.com to exercise your rights.

7. Data Security

We implement comprehensive security measures:

• End-to-end encryption
• Secure API protocols
• Regular security audits
• Access controls
• Data backup systems
• Incident response plans
• Staff security training
• Physical security measures
• Network security
• Regular software updates

8. International Data Transfers

Your data may be transferred to and processed in countries outside your residence. We ensure:

• Adequate data protection measures
• Standard contractual clauses
• Privacy Shield compliance (where applicable)
• Local data protection laws compliance

9. Children's Privacy

Our services are not intended for users under 13 years of age. We do not knowingly collect data from children under 13.

10. Changes to This Policy

We may update this policy periodically. Changes will be:

• Posted on our website
• Notified via email (for significant changes)
• Dated with effective dates
• Archived for reference

11. Contact Us

For questions or privacy-related requests:

Alwise Studio
Email: support@alwisestudio.com
Address: Dansoman, Accra, Ghana
Phone: +233 24 7417 122

Data Protection Officer
Email: dpo@alwisestudio.com

This privacy policy was last updated on May 29, 2025. Please review it periodically for any changes.